Growth and lifecycle. Mortgage and SaaS.
Marketing and CRM Operator, 15+ years. I’ve built campaigns, data, and playbooks to get lenders and LOs producing.
What I do
I build the motion that creates pipeline and gets a new customer live.
Demand gen and ABM for a named account list
Lifecycle and reactivation. Email, SMS, and the signals hiding in every send
CRM and campaign ops so the story matches the lead source
Reporting that talks in closed business, not vanity metrics
Recent work
Insellerate
Digital marketing for a mortgage CRM and engagement platform. I ran the lifecycle and reactivation work that turns cold and unconverted leads back into conversations. Email, list imports, buyer journeys, landing pages, across consumer direct, retail, and wholesale.
Instant Channel
Early hire. Helped build InstantIQ, a proprietary email SaaS, and helped scale the company to about $35M and an acquisition. Led a team across marketing ops, analytics, and client success. This is the build and scale story.
Rocket Media
My agency for six years. CRM, lifecycle, and full funnel systems for clients. One engagement around $1.2M in pipeline. Comfortable wearing a lot of hats.
Why this shape
I started in IT and systems, then moved into marketing ops. I can talk to an engineer and a loan officer in the same afternoon. Every send is a signal. Timing, channel, frequency, response. That is how you wake a dead lead without adding noise.
How I work
No one size fits all kit. Lock the ICP. Rank by fit and intent. Map the buyer and the champion. Then run personalized outreach and reuse what already converts. Measure pipeline, conversion, cycle, and revenue. Invest where the proof is strongest.
How I work